Cubitts AW 2020
Client: Cubitts
Role: Director, Cinematographer, Editor

Campaign film for the launch of the autumn/winter spectacle styles.

Role: Director, Cinematographer, Editor

Client: Cubitts
Creative Director: Joel Menegazzo
Producer: Diane Vincent
Colourist: Britta Talumaa, Mike Keelin

It’s not often you get to be this playful and experimental on set. We spent a long day out on a field, playing with various distorting glass objects and finding engaging angles of the dozen of Cubitts spectacles. The sun only came out briefly during the lunch break and 10 minutes before wrap, so my Forza 300 LED light was crucial for creating some shape and shadows. Shot this on the Red Komodo and used my Canon FD 35mm 80% of the time. THOSE FLARES!!! ⚡️⚡️⚡️ I still have a couple hundred gigs of unused footage from this shoot, posting more of it soon.

Priit Palumaa, 2020